Your privacy is important to us and we are committed to protecting it. The primary purpose of the Dyfuso website is to be a resource to help visitors learn more about our organisation. We take care to protect the privacy of customers and users of the site and, if we do ask you to provide certain information, then you can be assured that it will only be used in accordance with this privacy notice. The notice applies to all visitors to this website.
Dyfuso is committed to protecting your privacy and complying with the General Data Protection Regulation (“GDPR”) and the Data Protection Act 2018 (“DPA 2018”). This Privacy Notice sets out your rights, and the basis by which we collect, use and disclose the personal data on you. Dyfuso will always aim to be transparent about how we process personal data.
You are entitled to know whether we hold personal data about you and, if we do, to have access to that personal data and request that it be corrected if it is inaccurate. You can also choose to manage the marketing communications you receive by using opt-out mechanisms in emails we send to you. In such cases, we will retain the minimum personal data necessary to record that you opted out, in order to avoid contacting you again.
What information do we collect?
The information we might collect and process about you includes:
• Your basic identification and contact details. This may include your name, company, address, telephone number, email address and other information that you provide us.
• Information about your computer, such as your IP address, operating system and browser type.
• Information about your customer relationship with us. This may include information about your previous purchases of our products and services, your billing information, information about events you have attended, and feedback you have given us.
• Details of the actions you take within emails we have sent you, for example, which content you click through to read on our website
• Information that you choose to provide by filling in a form on our website, including subscribing to newsletters and alerts, registering for a conference, or requesting content, such as a white paper.
• If you contact us with an enquiry, or for information, we may keep a record of that correspondence.
• We may ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
• We may collect personal information when we meet you face to face or when you contact us either on the telephone or in writing.
When this information relates to or identifies you, it is treated as ‘personal data’.
How is the information used and why is it being collected?
We may use your personal information in the following ways:
• we analyse browsing activity data to understand how people use the features and functions of our website to identify improvement so that we can provide you with a better website experience
• we analyse how you interact with website and email content to enable us to provide you with better and more relevant content
• to process online job applications which you fill out
• to fulfil your requests for more information, white papers, articles, alerts, newsletters or other content. Pages that collect this type of information may provide further information as to why your data is needed and how it will be used.
• for surveys or research questionnaires to help improve our content or our services to you.
• to contact you for marketing purposes where you have agreed to this.